Sweet Sixteen Sign, circa 1935

Summary

Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in the production of metal signs that advertised local products like Detroit-based Sweet Sixteen soda.

Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in the production of metal signs that advertised local products like Detroit-based Sweet Sixteen soda.

Artifact

Advertising sign

Date Made

circa 1935

Location

Not on exhibit to the public.

Object ID

00.4.3761

Credit

From the Collections of The Henry Ford.

Material

Steel (Alloy)
Enamel (Fused coating)

Technique

Embossing (Technique)

Color

Ivory (Color)
Red

Dimensions

Height: 40 in  (confirmed CMD)

Width: 14 in  (confirmed CMD)

Depth: .5  (confirmed CMD)

Inscriptions

Front: DRINK / SWEET / SIXTEEN / FULL / 1.2 QUART / 5c

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